篇一：英语 商务礼仪
毕 业 论 文
(2012届)
题 目： The Role of Etiquette in Business Negotiation
系 部：经济管理系
专 业： 商务英语
班 级： 09 商务英语(3)班
学生学号： 0909010319
学生姓名：
指导教师：
完成时间： 2012年3月
The Role of Etiquette in Business Negotiation
Abstract: Looking through the history and trend of the development of modern business, the reason for a company to occupy a bigger share of the market and grow quickly among the tough competition is the good commercial etiquette and the skills f commercial negotiation, that’s because all these things will be significant for establishing a good corporate image, improving the competitiveness of enterprises and deepening the trust and friendship of collaborators, so as to get more profit. The good commercial etiquette can also be one of the most important guarantees of a successful business negotiation. This thesis will elaborate the proposition from three aspects including the connotation of etiquette and business negotiations, how to grasp negotiation skills of etiquette and the importance of business etiquette.
Key Words: Etiquette; business negotiations; effect
Content
I. Introduction ...................................................................... 错误！未定义书签。 II. Meaning and relationship of etiquette, business etiquette and business
negotiation ............................................................................................................. 1
2.1. The meaning of etiquette .......................................................................... 1
2.2. The meaning of business etiquette ........................................................... 1
2.3The meaning of business negotiation ......................................................... 2
2.4The relationship between etiquette and business negotiations .................. 2
III. Business negotiations to the requirements of etiquette ................................... 2
3.1. Pre-negotiation preparation stage etiquette .............................................. 2
3.1.1. Negotiation time determination ...................................................... 2
3.1.2. Venue determination ........................................................................ 3
3.1.3Negotiators determine ....................................................................... 3
3.1.4Etiquette of negotiators ..................................................................... 3
3.1.5 The protocol of the negotiation procedure. ...................................... 4
3.2. The etiquette of the negotiators in the negotiation ................................... 4
3.2.1 Opening stage ................................................................................... 4
3.2.3Express stage ..................................................................................... 5
3.2.4Contest stage ..................................................................................... 5
3.2.5Compromise stage ............................................................................. 5
3.3. The signing ceremony after negotiation. .................................................. 6
IV. Case.................................................................................................................. 6
4.1. Case1 ........................................................................................................ 6
4.2. Case2 ........................................................................................................ 7
V. The impact of the etiquette in the commercial negotiations ............................. 8
5.1. Business etiquette's impact on communication........................................ 8
5.2. Business etiquette's impact on image ....................................................... 8
5.3. Business etiquette's impact on coordination ............................................ 9
Conclusion ............................................................................................................. 9
Bibliography ........................................................................................................ 11
I.
Introduction
With the development of society, the progress of the times and the acceleration of economic globalization, good manners at work and in life play an increasingly important role. Especially in the modern business activities, etiquette for negotiation success plays a foundation role, staff level of etiquette is representing company image, and good company image is the most direct social benefits, therefore, for every business person, good etiquette standard is a compulsory subject.
II. Meaning and relationship of etiquette, business etiquette and
business negotiation
2.1. The meaning of etiquette
Etiquette refers to people contacts in the community due to the historical traditions, customs and habits, religious beliefs, the trend of the times and other factors and form, both recognized by the people, for the people of compliance, is for the purpose to establish harmonious relationship with the various exchanges request code of conduct and norms. Can be roughly divided into chief etiquette, business etiquette, service etiquette, social etiquette, etiquette and other five branch.
2.2. The meaning of business etiquette
Business etiquette is self-explanatory commodity circulation of various economic behavior should follow a series of etiquette. It mainly includes the trading activities of enthusiasm to receive a client, how to get to trade negotiations, how to successfully promote their products, to solemnly held various business ceremony, how to properly solve business disputes, etc. Business etiquette is reflected in the commercial activity behavior criterion of mutual respect.
篇二：商务礼仪入住酒店英文版
Check in 入住酒店
Shenzhen AEE Technology Ltd Company Sales Manager肖雅倩Cylin
Assistant徐卓冉Sherry
Wuhan Xinghongkai electric technology Ltd CompanyManager陈博瑞Bob
Sales Manager唐慧Kate
Receptionist章欢Becky
Assistant徐卓冉: Mr. Chen, would you mind waiting for a minute?
Manager陈博瑞：Yeah. It doesn’t matter.
Assistant徐卓冉:Have a seat please.
Receptionist章欢: Good evening, madam. Can I help you?
Assistant徐卓冉: Yes. I have reserved two single rooms in your hotel.
Receptionist章欢: What is your name, please?
Assistant徐卓冉:My name is Sherry Xu, from Shenzhen AEE Technology Ltd Company. Receptionist章欢:Okay, just a second, please. Yes. Two single rooms for three nights. Assistant徐卓冉: That is right, is the room ready?
Receptionist章欢:Yes. It is ready. How will you be paying for the rooms, madam？ Assistant徐卓冉: With credit card.
Receptionist章欢:Very good, madam. If I could have your card for a moment? (After the credit
card transaction is approved) here are the cards. Your room number are 309 and
310.
Assistant徐卓冉:Thank you. and where is the elevator?
Receptionist章欢: The elevator is on your left.
Assistant徐卓冉: And how to get the dining room.
Receptionist章欢: Go down to the hall then turn left. You can see it, any other problem? Assistant徐卓冉:No, thanks.
Receptionist章欢: Have a nice stay.
Assistant徐卓冉: Mr. Chen and Miss Tang, the rooms have been ready. The elevator is over here.
This way.
By the way, go down the hall then turn left you can see the dining room. You
can have breakfast in it tomorrow morning. Here are the keys.
Manager陈博瑞: Thank you very much.
Sales Manager唐慧: It is very kind of you
Sales Manager肖雅倩：Good night, Mr. Chen , Miss Tang
Assistant徐卓冉：Good night
Manager陈博瑞Sales Manager唐慧:Good night.
篇三：商务礼仪英语
A Study on International Commercial Etiquette and Its Significance
商务礼仪及其意义研究
学 号：
身 份 证 号：
姓 名：
院 系：外语学院
专 业：XXXXX
年 级：2008级
指导教师：xxx
CONTENTS
(TIMES NEW ROMAN 小三号加黑加粗)
INTRODUCTION????????????????????.1
CHAPTER ONE ABCCCCCCCC?????????????. 7
1.1 Abc???????????????????????. 7
1.2 Abc ???????????????????????.8
1.3 Abc????????????????????.???.9
CHAPTER TWO ABCCCCCCCC?????????????11
2.1Abc???????????????????????. 11
2.2Abc ???????????????????????12
2.3Abc???????????????????????.13
CHAPTER THREE?
CHAPTER FOUR?
?
CONCLUSION?????????????????????.
REFERENCES?????????????????????
内 容 摘 要
当今世界，各国之间交流频繁，礼仪之论不再局限在国内，而成了国际交往需要重视的问题。同时，不可否认的是因为各国价值观念，文化，历史背景的不同，在礼仪实践中也存在差异。没有一个统一的标准，这些差异，只有一些约定俗成的东西，大家都基本认同，在交往中共同遵守。所以从事国际交流，国际商务的人，不论是政治，经济，文化，军事哪个领域，对这些礼仪都要熟悉。
国际商务和涉外工作也已经不再是少数人的专利，而是成为越来越多人的职业选择。在这个“以人为本”的时代，如何在跨文化的交流中，尽可能地尊重他人，又充分维护自己的尊严，是一项非常重要而具有挑战意义的事情，而国际商务礼仪就是市场竞争和国际商务大环境中人们必备的一门知识。
本文对商务礼仪进行了明确的界定,对商务礼仪的内容与归属、特征与原则、功能与操作进行了系统的阐述,较为详细地论述了商务介绍与问候,迎送礼仪,宴请规则,谈判礼仪以及柬书礼仪,同时阐明了国际商务礼仪对于商务人员的重要意义。
Abstract
Nowadays different nations communicate frequently. Etiquette is becoming an important issue, which is not confined only in the domestic affairs. At the same time, the values vary from nations to nations, so does the practice of etiquette. There is not an acknowledged standard and it is only a set of established rules which are obeyed by all the people. Therefore, a business man should be familiar with all the protocols in all fields, such as politics, economics, and culture and military.
International business is no longer the privilege of the minority of people. More and more people prefer to go into business. In the era of human-oriented society, how to respect others and maintain one’s dignity becomes a challenge. International business etiquette is the basic knowledge which should be applied in the competition in the international business environment. .
This thesis gives a clear definition of commercial etiquette and systematically explains its contents, categorizations, features, principles, functions and practices. It illustrates the business introduction, greetings,welcoming guests, entertaining visitors, international business negotiation, practical business English writing in detail. It also shows the significance of the commercial etiquette.
INTRODUCTION
Business communication and business etiquette
In an era of globalization, understanding the basics of etiquette and protocol that is, the type of behavior that others expect of you in both informal and formal settings—is an important skill. It can instill an individual with confidence to handle almost any situation in any culture and allow a businessperson t concentrate on the deal at hand rather than worrying about such distractions as which fork to use or which hand to use for passing food. Without an understanding of the basics of etiquette and protocol, you risk coming off as a boorish Neanderthal. You may even put your company’s image at risk or risk potential failure in the formation of key business relationships that are vital to global success. Finally, a well-honed sense and appreciation of local customs etiquette and protocol can make you stand out in a competitive global market.
In order to comprehend the International Commercial Etiquette, we should find out the full contents of its activities.
Just as its name implies, the International Commerce indicates that there is only one purpose of commercial activities, that is, to realize, increase and conv(转载自：www.xiaocaOfaNWen.com 小草 范 文 网:商务礼仪英语版ppt)ert the value. One sales its goods to the other to realize the market value of this production, at the same time, the value is increased in this process, therefore, the seller gains some profits, which will be conversed into the value form needed in the next commercial campaign, no matter it is cash, products or service, thus, makes preparation of the following commercial activity.
International Commercial is based on the approbation and reception of each other’s trade motivations between the bargainers. Especially nowadays, this kind of activity is an action in which both sides are voluntary and almost without any force to press on. Besides, this kind of commercial activity goes along under the condition of free trade all over the world. Therefore, in the atmosphere of international commerce, the traders have the same quality, intent and environment, as well as three
CHAPTER ONE
ABC
CONCLUSION
Increased globalization has been one of the most important developments in the past decade. The Internet has been instrumental in accelerating the growth of business across borders. The ability to effectively conduct business with tradin